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Ogilvy & Mather is a marketing company, and one of the largest in the world. ==History== Ogilvy & Mather was founded in 1948 by British born David Ogilvy, with backing by a previous employer, the London advertising agency Mather & Crowther.〔Ad Age.com 30 April 2013 "Who was Mather ? Meet the lesser-known men behind famous agency names"〕 Mather & Crowther originally sent David Ogilvy to the United States in 1938. Over the next ten years, Ogilvy worked in research at the Gallup polling company, worked for British Intelligence during World War II, then spent a few years farming in Pennsylvania. Ogilvy in 1948 started a U.S. agency with the backing of Mather & Crowther, who by then had merged with the U.K. based Benson agency group. Ogilvy opened his U.S. shop as "Hewitt, Ogilvy, Benson, & Mather" in Manhattan with a staff of two and no clients.〔 〕 Ogilvy was acquired by the WPP Group in 1989 for $864 million. In 2005, Shona Seifert and Thomas Early, two former directors of Ogilvy & Mather, were convicted of one count of conspiring to defraud the government and nine counts of filing false claims for Ogilvy over-billing advertising work done for the U.S. Office of National Drug Control Policy account. Ogilvy & Mather repaid $1.8 million to the government to settle a civil suit based on the same billing issues and continues to produce anti-drug spots for the government. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Ogilvy & Mather」の詳細全文を読む スポンサード リンク
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